Tags
5th Avenue, bb dakota, boutique, brands, Brooklyn, carroll gardens, changes, Cobble Hill, construction project, customers, gifts, handmade, improvements, jack by bb dakota, locally made, lumiere, made in brooklyn, Manhattan, new location, Park Slope, Park Slope Brooklyn, Renovation, Shopping, Small business, store opening, superstore, Teddy, timing, upper west side, UWS, wasabi + mint, ya los angeles
As some of you may know, we’ve made some big changes this fall. First, we opened a new store in Park Slope on the corner of 5th Avenue and Union Street. Next, we renovated our 243 Smith Street location (formerly known as Lucia). While moving and working on construction projects are definitely not our favorite activities, we couldn’t be happier with the results!
Opening and remodeling our 5th Avenue space was a big project, but it gave us the opportunity to turn the store into a place that is in direct alignment with our design aesthetic. Above all, Teddy strives to bring women affordable, creative fashion that is stylish and on-trend but still fun and whimsical. We really want all of our stores to reflect our motto and the new Park Slope location is the first to truly do so.
After the successful opening of Teddy on 5th, we decided to extend the process and renovate our Smith Street store. Our goals were to make the aesthetic the same as Teddy on 5th and to fix some issues that customers had previously brought to our attention. We wanted to make the shopping experience as easy and enjoyable as possible. Like the 5th Avenue location, Smith Street now has a large accessory wall that makes it effortless to shop for gifts. Whether you want a cozy scarf for your Nana or a cool bag for your BFF, all of the options are right in front of you! Shopping one wall is much easier than combing through several different shelves and racks in order to find what you need.
We also listened to our customers and put bigger, nicer mirrors in the fitting rooms and made sure that our exterior mirror was well lit. We also expanded our jewelry selection to include four cases of various pieces at multiple price points along with two cases of Lucy Dalton Jewelry, handmade in Brooklyn. In addition, the Smith Street location is now able to accept custom jewelry orders for Lucy Dalton. For example, if you’re looking for a gift and see a piece of jewelry that you like but want with a different stone or a longer chain, simply ask the sales associate and she will get you whatever you need.
Last, but not least, the new Smith Street location includes more merchandise – multiple color variations, more sizes, and different brands (old staples like Ya and BB Dakota along with some new vendors such as Wasabi + Mint and West 36th). Don’t think of the new store as a replacement for Lucia… think of it as a superstore! It really is the perfect combination of old and new 🙂
xoxo,
Teddy
P.S. Our UWS store on 226 Columbus Avenue will also receive a facelift this month. Stay tuned!